Your Ads

The talk in online business circles is "Marketing with Classified Ads."

I for one try not to re-invent the wheel, but rather learn from the experiences of others.

--First Things First--

Creating and Implementing Ads

One of the best ways to write effective "Ad Copy" is to read ads by competitors. What is it that grabs your attention:

- The Headline?

- The Body?

- The Closing P.S. Etc?

Does your Headline convey benefits? * Improve health

* Increase profits * More leisure time

Does your Body copy speak to your niche target?

+ Men? Women? Teens?

Does your Closing call-for-action?

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Write your ads from several differnt angles then choose the best one. Before implementing your campaign on a full scale, test market your ads in one or two place. If the ads starting pulling responses then go for it.

--To Change to Not To Change--

Marketing is time-sensitive, you may grow tired of your ads sooner than your prospects. Checkout the classified ads in some of the major print publications. You will see many of the same ads for months, these ads don't come cheap so they must be working to pay for themselves. On or offline the principles are the same, If They Ain't Broke Don't Fix-Em.

About the author: Robert Wardrick is publisher of Planned Businesshood Post subscribe at http://capcitymall.com "One-Stop Fun Shopping & $avings from Home" tm mailto:custserv@capcitymall.com