Writing Ezine Ads-For Their List and Yours

The opt-in email list has become quite a buzz word these days. As well it should. A list of email subscribers is the most valuable marketing tool you can have. Building it should be top priority.

An easy, inexpensive method for attracting targeted subscibers for your list is with ezine advertising. To succeed, you'll need a couple of pointers.

First, how do you write ezine solo ads to get them on your list? Second, how should you write ads to profit from your own list?

Many marketers don't know that there's a distintion between the two. In this article I'll explain the difference and give you an example of both.

Advertising to Their List Your primary goal when advertising in an ezine is to get subscribers to your opt-in list. The best way to accomplish this is to offer a free e-course or e-book targeted to the subscribers of the ezine. They receive your offer in exchange for their email address.

For example, let's say you're an expert at search engine optimization(SEO). You may send out a solo ezine ad like this: "Get my 7 day e-course to master top Google ratings". You would have a direct link to the subscribe form on your website. For best results, place your ad in marketing or webmastering ezines.

Advertising to Your List Your primary goal when dealing with your list is to build a relationship first. You want to establish yourself as an expert in your field. This is done by giving away unique, high quality information that your subscribers will find useful. You've already started the process with your free offer.

You can supplement your own info. with free reprint articles which can be found at numerous article sites like ezinearticles.com. In essence, you do the research and pass on the best information you can find. You help your subscribers save time and money which builds trust and crediblity.

When the time comes to actually advertise, you should simply recommend a product or service that you personally use. Your credibility is on the line here, so be careful about what you refer. To increase the response to your ad, try bundling a free bonus that compliments or completes your product.

For example, say you're still an SEO expert. You've given away a bunch of valuable information so far and haven't "advertised" anything yet. You decide to recommend the keyword tool you use and throw in a free report about the top ten methods for researching keywords. Your ad might look like this: "My recommended keyword tool plus bonus research report". If you've established yourself as an expert, people will WANT know what keyword tool you use. You see the difference? You don't look like another marketer after their wallet, but a trusted source of information.

Success isn't so far away, if you're willing to put a little effort and some dedication into your work. Follow the guidelines mentioned and you'll definitely increase sales, expand your opt-in list, and build an invaluable reputation.

About the author: Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains 'The Ezine Ad Tester' at http://www.maxprofitpro.com/ . See the results of his ezine advertising campaigns to find the best online internet advertising resources on the internet.